I've never liked buzz-words. Marketing speech. Corporate mission statements.
They all smack of crowd-think and the distillation of complex ideas into alliterative bullet-points. Compassion. Creativity. Connectedness. Gross.
That said, I watched "The Founder" on Netflix last night and I was impressed with a buzzword that encouraged me--persistence. Not that Ray Kroc was a man of integrity (something about putting a hose in a drowning competitor's mouth), but his tenacity and persistence (at least narratively) were impressive to me. In short, the film was a reminder that no matter how many times I've tried big things and failed, I shouldn't give up.
Next post: overly-sentimental phrases of self-encouragement.
-j
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